news & events

Press Releases

07/26/2011 - Citrusleaf's Attribution and Database Solutions Power Data-Intensive, Real-Time Bidding Platform for The Trade Desk

MOUNTAIN VIEW, Calif. – July 26, 2011 –Citrusleaf, a NoSQL database technology company, today revealed how its innovative real-time attribution and database solutions are enabling The Trade Desk, a leading buying platform for display, search, and social media advertisers, to store, access and analyze real-time user behavior data more quickly, efficiently and cost-effectively than ever before. The Trade Desk’s deployment of Citrusleaf allows The Trade Desk to manipulate data and deliver key insights about online user behavior to its digital advertising customers in half the time as with previous technology. Citrusleaf will announce The Trade Desk deployment at OSCON Data (July 26-28), where the company is exhibiting in Booth 114. Read More...

06/16/2011 - Citrusleaf Announces New Real-Time Attribution Product

MOUNTAIN VIEW, Calif. – June 16, 2011 – Citrusleaf, a real-time database solution company, today announced its second product Citrusleaf RTA™ that helps leading ad exchanges, demand- side platforms and ad networks, to efficiently store and quickly retrieve select user behavior history from huge volumes of impression data. With Citrusleaf RTA™, companies can find answers to their questions about user behavior in minutes, instead of hours or days. This ability to dynamically access user data histories gives companies a powerful tool to better determine what really triggered a conversion, a click through or a purchase. Citrusleaf’s announcement of Citrusleaf RTA™ coincides with the company’s exhibition at ad:tech Singapore. Read More...

05/01/2011 - Citrusleaf Chosen as a Finalist for the TiE50 Award in the Software/Cloud Computing Category

MOUNTAIN VIEW, Calif. – May 1, 2011 – Citrusleaf, a new database technology company, announced that it was chosen as a finalist for the TiE50 Award in the software/cloud computing category. This announcement comes of the heels of the Company’s official launch last month, and announcement of its funding and initial customer, AppNexus, the leading real-time bidding ad platform for ad networks. The TiE50 Award is TiEcon's premier annual awards program that receives submissions from thousands of technology start-ups worldwide. The organization, TiE, which stands for talent, ideas and entrepreneurs, sponsors TiEcon, the world’s largest conference for entrepreneurs. This year, the TiE50 Awards Program is recognizing the top technology start ups from industry segments including: Internet (including social networking), Energy (including Cleantech), Wireless/Mobile, Software (including Cloud Computing), and Life Sciences. Read More...

04/08/2011 - Citrusleaf Announces New Database Technology for Real-Time Bidding and Behavioral Targeting

Disruptive Technology Powers AppNexus, Enables Real-Time Bidding for Global Ad Networks and DSPs

MOUNTAIN VIEW, Calif. – April 8, 2011 – Citrusleaf, a new database technology company, today announced its new NoSQL database product for the advertising market. At next week’s ad:tech San Francisco 2011, the company will demonstrate Citrusleaf 2.0, a database platform uniquely designed to power real-time bidding (RTB) applications in a way that previous database technology could not. Citrusleaf also announced that AppNexus, the leading real-time ad platform for ad networks, demand-side platforms (DSPs) and other online advertising companies, has run Citrusleaf 2.0 in production for the last eight months, satisfying all its benchmarks for performance, scalability and availability. Read More...

03/29/2011 - Citrusleaf Launches With Real-time NoSQL Database Uniquely Designed for Data Intensive, Web-scale and Mobile Businesses

Company Announces Series-A Funding and New Citrusleaf 2.0 Solution for Database Scalability, Reliability and Exceptional Speed

MOUNTAIN VIEW, Calif. – March 30, 2011 – Citrusleaf, a new database technology company, officially launched today and announced Citrusleaf 2.0, a different type of NoSQL database that combines the best practices inherent in both database and distributed technology. Proven and tested in high-performance, mission-critical customer environments, Citrusleaf 2.0 is reliable, linearly scalable and exceptionally fast. In conjunction with this launch, the company also announced Series-A funding from Alsop Louie Partners, Kalpathi Investments and Draper Associates. The initial funding will be used to enhance products, expand the team, and support growing vertical market customers in the advertising, financial, government and healthcare sectors. Read More...